Whether you are the organiser or sponsor of an event – such as a live concert or theatrical show, a sports event or a major conference or exhibition – you need to be well aware of your rights and responsibilities as well as your liabilities and risks.
The issues may involve property law, brand rights, ticketing, broadcast agreements, online and ecommerce issues. You also need to be aware of your rights if a rival company attempts to associate its products with your event, which already has official sponsors. This is known as ambush marketing